Duties describe only the role
“Responsible for user growth” names an area of work but says nothing about difficulty, method, or result. Add the audience, constraints, key actions, and change so a reader can judge whether your capability transfers to the target role.
Numbers need context
Percentages, scale, and rankings should have a source, time range, and comparison point. If you cannot disclose an absolute value, use a range or relative change. If you cannot prove direct ownership, use accurate language such as “supported the decision” or “contributed to delivery.”
Build an evidence chain
A strong achievement connects the problem, action, and result. Numbers without process do not show transferable capability; process without results does not show whether the work was effective.
Templates serve readability
Layout should make evidence easy to find before it expresses personality. Consistent headings, date placement, and paragraph rhythm usually feel more professional than extra icons, color blocks, or decoration.
Treat each bullet as an interview entry point
A resume is not a complete work log. Keep evidence you can explain in detail, that matters to the role, and that respects confidentiality. Remove broad claims you cannot support under follow-up questions.